Marcelle founded ProdUX Studio in 2014 driven by her passion for creating impactful, easy-to-understand products, applications and experiences. Her expertise lies in helping companies ensure their products are designed to best meet users’ needs, through a wide set of design tools. Since beginning the company, Marcelle has designed products for OrCam, Exigence, DBS-H, ReSec, and many more.
Drawing on her 12-year high-tech career for leading Israeli software companies, such as Kasamba, mySupermarket and Anyclip, Marcelle offers a holistic approach to product management, ensuring that improvements directly support business objectives.
Marcelle is the co-founder and community leader of the CreativeMornings Jerusalem chapter. CreativeMornings is a breakfast lecture series for the creative community with chapters in 180 cities around the world.
Marcelle completed her BA at York University in Toronto with a major in Economics after which she worked as an investment adviser at one of Canada’s largest banks for 7 years. She moved back to Israel, and now lives in Jerusalem with her husband and son.